Toby Magness joins FEA council

Magness, who has a thorough understanding of most aspects of the commercial kitchen, is UK Sales Director at Ambach

Toby Magness, a hugely knowledgeable foodservice equipment professional, has been co-opted on to the Foodservice Equipment Association’s (FEA) council.  For the last five years, Magness has been with Ambach where, as UK sales director, he manages the British market for the manufacturer. More recently, he has also taken on responsibility for other brands within the Ali Group.

Magness has a thorough understanding of most aspects of the commercial kitchen, having worked in warewashing, refrigeration and prime cooking equipment. His clients range from small independents to international groups, and he has dealt with every part of the supply chain, including consultants, designers, distributors and manufacturers. Paul Anderson, chair of the FEA, comments: “The variety and depth of Toby’s experience is a real strength and makes him ideal for this new role. I’m absolutely delighted that he’s agreed to join the council.” 

At 52, Magness explains that he feels it’s time to give something back to the foodservice equipment industry, and to the FEA. He says: “Membership of FEA has been hugely beneficial for Ambach, as the association has supported us with guidance and policy information about everything from Brexit to regulatory changes.” 

He also believes his experience in connectivity and IOT (the Internet of Things) can benefit FEA members and says;  “At Ambach we’ve done a lot of work in Europe and the Middle East in these areas, and while they are yet to really get traction in the UK, they will certainly be important elements of future kitchen designs.”  He’s also keen to get involved in FEA’s sustainability initiatives. 

Magness adds, “Joining the council and product group forums will get me closer to the coalface and help me better understand the challenges faced by the wider industry.  I am proud to have been co-opted and look forward to working with the FEA to help achieve the association’s goals.”


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